Setting up Google Alerts to monitor Internet noise as it relates to you and your business

Google Alerts is a great tool to watch for specific topics on the web including what people are saying about you and your business.  This quick video will show you not only how to set up Google Alerts, but how to use the Google Advanced search function to pinpoint the information you are after.  This helps reduce the number of emails or RSS feeds that you receive so that you notified only when there is a true positive result for what you want to see.